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Research | Marketing | Technology Transfers | Project Management 

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KFA - Projects

  • KFA- recently provided pre-construction project coordination services on a residential remodel project, interfacing between the client and vendors including the engineering consultant, the interior designer, and landscaper to create detailed specification briefs, review thier proposals, negotiate pricing and contract terms, and ultimately ensure the successful completion of the project. 

  • KFA – provided market research & project management consulting work for a Jeddah based Industrial Group in collaboration with a U.S. based technology provider to assist with a technology transfer program utilizing high-value integrated technology - incorporating a market validation study covering the GCC markets. 

  • KFA – provided marketing and project management support services to a Saudi Arabian government entity and local road contractor to provide asphalt rubber know-how and technology transfer to enable the first major asphalt rubber roads to be constructed in the Saudi capital - Riyadh.

  • KFA – provided a bankable feasibility study for a prominent Saudi Arabian joint venture group to build a fully integrated tire recycling facility combining asphalt rubber know-how and technology transfer.

  • KFA - prepared in-depth market study for a Fortune -500 consumer electronics company to introduce a sustainability program and source eco-friendly recycled materials for all their packaging applications, together with an in-depth research study sourcing available nanotechnologies/materials for consumer electronics operating in aggressive humid sports environments.

Residence Remodel Pre-Construction Project Coordination

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Architecture | Engineering | Construction | Interiors | Landscape

KFA has experience on recent projects acting as a Pre-Construction / Ongoing Project Manager, interfacing between clients and vendors to coordinate and oversee all aspects of residential home pre-construction projects. KFA role involves liaising with architects, engineers, interior designers, and landscapers to create detailed specification briefs, review vendor proposals, negotiate pricing and contract terms, and ultimately ensure the successful completion of the projects.

KFA has a strong understanding of construction processes and project management methodologies, allowing us to coordinate resources, schedules, and budgets efficiently. Armed with excellent communication and organizational skills enables KFA to keep all stakeholders informed and updated throughout the project lifecycle, ensuring that timelines and deadlines are met and expectations are exceeded.

KFA attention to detail is evident in our ability to create comprehensive project plans and monitor progress, identifying potential roadblocks or issues and proactively developing solutions to overcome them. KFA is skilled in managing initial project design review preparations, including city permitting with the relevant DRB and building planning departments, change requests, scope creep, and other project risks, ensuring that the project remains on track and within budget.


Overall, as a Residence Remodel Pre-Construction and/or full-on Project Manager, KFA has a passion for delivering high-quality results and exceeding client expectations. KFA is dedicated to providing exceptional customer service, building strong relationships with clients and vendors, and ensuring that every project is delivered to the highest standards of quality and professionalism. Detailed proposals are prepared free of charge with no obligation.

Glass Reinforced Concrete (GRC) architectural cladding panels


and production know-how later acquired by Owens Corning USA - offers superior performance to standard fiber reinforcing and can be designed to meet specific architectural project cladding specifications as shown. There are several manufacturers of AR glass fiber, including Xiangyang Huierjie Glassfibre Co, Ltd, NEG AmericaNyconRich Fibers & Systems, and Owens Corning. Owens Corning acquired Saint-Gobain's Vetrotex glass fiber business (Cem-FIL®) and has transferred sales and marketing of its concrete-reinforcing fibers (including AR glass fibers) to Continental Marketing's Rich Fibers & Systems.


Keith Fryer worked for the Pilkington Group for more than 20-years associated with Fiberglass Cemfil® glass fiber reinforcement for concrete products initially as Sales Manager for architectural products UK working with the Lafarge Cement subsidiary  Glass Reinforced Concrete (GRC) Ltd, based in Wincham, Cheshire  (acquired by the Pilkington Group), then as Marketing Manager and later Export Manager (Middle East); before being appointed General Manager of the Pilkington / Saudi Arabian joint venture GRC Saudi Arabia based in Riyadh to establish the largest Glass fiber reinforced concrete (GRC) product manufacturing facility in the world, where he worked for 5-years. The projects undertaken included all forms of decorative cladding panels and sun screens using both the spray and premix processes, including the famous King Fahd International Stadium project in Riyadh.










Pilkington Fiberglass Cemfil® - originally developed by the Pilkington Group UK with the patents

The alkali resistance of AR glass fibers is a result of adding zirconia (zirconium oxide) to the glass-the best fibers have zirconia contents ranging from 14.5% to 19% or higher. The tensile strength of the glass fiber is higher than that of steel and the modulus of elasticity is 3 times that of concrete so that when you put stress into the concrete system the glass absorbs the energy and won't allow it to crack.

Grosvenor Hotel project, Glasgow, Scotland, UK –

The new version of the Grosvenor hotel, destroyed after a severe fire in 1978, forms half of one of Glasgow’s finest terraces with its 1855 Venetian-Renaissance façade. Glass Reinforced Concrete (GRC) Ltd won the contract to design and manufacture all the replacement façade columns and capitals and all other items required by the architects T. M. Miller & Partners.

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Special on-site molding techniques were used to replace the facades, including taking rubber compound moldings from existing façade elements and reproducing the ornate columns and capitals in the in-house mold shop facility at GRC Ltd. The Company also designed many of the special framing & fittings and assisted with the installation of the units on site.

  • Keith Fryer project managed all aspects of this prestigious architectural project from inception between the architects, engineers and general contractor to a successful completion of the project - which later received a special mention at the 1981 Concrete Society Awards (Building Structures Category). Keith also presented a paper on the project story board at the International GRC Congress held in Paris, France at the Sofitel Hotel in November 1981.

  • Visit link: “The Use of GRC in the refurbishment of the Grosvenor Hotel Glasgow” by K. J. Fryer Glass Reinforced Concrete, GRC, Limited. UK.

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King Fahd International Stadium project Riyadh –

The stadium was completed in 1987 with the capacity of 68,752 viewers and has one of the largest stadium roofs in the world. It was a venue for matches of the FIFA World Youth Championship in 1989 including the final match. The cost of construction was around 650 million Saudi Riyals [$174M] and the stadium's roof shades over 67,000 seats and covers an area of 47,000 square feet. The 24 columns are arranged in a circle with a diameter. ​

The huge umbrella keeps the sun off the seats and concourse slabs, providing shade and comfort in the hot desert climate.

The stadium was designed by Ian Fraser, John Roberts & Partners. The contractors were Philip Holzmann AG Germany and GRC Saudi Arabia designed, produced and installed all the exterior GRC cladding panels for the stadium.

  • Keith Fryer in his role as General Manager at GRC Saudi Arabia coordinated all aspects of this project between the architects, engineers and general contractor from initial project tender stage, contract award, GRC panel design, production and installation and handover.


Huierjie New Material Technology Co., Ltd. located in the center of China, the historic and cultural city of XiangYang, Hubei Province, with convenient transportation routes from Beijing, Shanghai, Guangzhou, and Shenzhen.

The Huierjie Glassfibre Company established in 1970 and began to produce AR Glassfibre from 1988, the main products include Alkali resistant glass fibre continuous roving, premix chopped strand, water-dispersed chopped strand and all kinds of mesh,& mat materials, which are widely used in architectural decoration, concrete cement fields, and external thermal insulation systems(EIFS). The performance of Huierjie Glassfibre products has been extensively tested in China and Europe confirming material properties to be of equal quality to international famous similar products. Now HUIERJIE expanded its combined production facilities capacity of 13,000 Tons/ year has been becoming the largest AR glass fibre producer in China and the second-largest producer globally.

All Huierjie Glassfibre products are accredited with the ISO9001:2000 quality system and in compliance with the BSEN 15422:2008 and ASTM C1666/C 1666/M-07, and with a growing market share in Europe, America, Middle East and Southeast Asia countries and other regions around the world based on providing favorable quality products. The Company supplies material to the top 10 GRC producers in China and now exports to more than 20 countries around the globe. On December 22, 2015, HUIERJIE has gone public successfully in NEEQ (National Equities Exchange and Quotation). NEEQ Stock Code:835446 Web: Email:



China’s leading Glass Fiber Producer

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Tire Recycling Technology Transfer Project

KFA in collaboration with KSA worked together with US Rubber Recycling based in Colton, California to create a Feasibility Study package to provide a full technology transfer of the US Rubber sound underlayment and sports surfacing manufacturing technology for a prominent Saudi Arabian client. 

This assignment involved creating a full-blown bankable feasibility study, on-site logistics, and eventual design and construction of a multi-million dollar replica of the US Rubber plant shipped and installed at an existing crumbing plant near Jeddah, Saudi Arabia. 

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Smash Enterprises (USA) Inc. Orange County, California

KFA provided Smash Enterprises in the US with operational support services at their S. CA operations covering major grocery stores customer onboarding logistics & pre-qualification, China factory testing and audit protocols, EDI account set up, 3PL logistics (Ontario, CA) and interface with the Smash corporate office in Melbourne, Australia, as well as their China operations office located in Shenzhen for all FOB shipments.

Smash provides a wide range of innovative food mover lunch boxes and hydration products specializing in back to school (BTS) programs to major US big box stores including Walmart and SAMS Club, for 2019 & 2020 representing multimillion-dollar revenue for the Company positioning Smash as a leading player in the hydration and lunch space, where it is already a dominant player globally operating in more than 25 countries.

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Beats Electronics, LLC - Recycling Initiative Market Study

KFA was commissioned to prepare in in-depth market study (prior to the Apple acquisition of Beats by Dr. Dre for $3+ billion) to research potential recycled materials to be incorporated into their proprietary head-phone designs to be incorporated into their recycling and sustainable message across their new collateral and product branding. The research also included identifying potential materials (coatings & additives) suitable to potentially provide water repellent and anti-sweat properties for the new Power Beats sports headphones.

The EPA estimates (2011) on average Americans scrap 400 million electronic products each year & replace their cell phones every two years and most of these were tossed into the trash. California made it illegal to throw away cell phones in the trash – they have to be recycled. Almost half of the S&P 500 companies have a non-financial report. Global environmental and labor issues, as well as shareholder demands are requiring companies to externally report on environmental and social performance. Being transparent about sustainability efforts has many benefits.

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