Project management experience located in the US, Europe, Gulf States including Saudi Arabia and Asia.

Keith Fryer has been actively working on a variety of KFA consulting projects located throughout Europe, the Gulf States, Saudi Arabia and Asia since 1986, and has developed an international perspective towards today’s dynamic and global business landscape.

GRC lightweight cladding panels on the Riyadh Stadium supplied designed and manufactured by the company and the stadium built in 1987, holds 75,000 with the largest stadium roof in the world. Keith graduated from college in the UK with a degree in construction technology and site surveying. He joined a Lafarge Cement Group subsidiary specializing in the design and fabrication of lightweight concrete products for construction applications. After several years of experience as a technician working with architects and contractors, Keith moved into the field of sales and marketing. He later joined the Pilkington Glass Group UK working in their Fiberglass Division, gaining considerable international experience associated with the sale of alkali resistant glass fiber products used in the manufacture of a wide range of architectural facade treatments in construction.

By 1980, Keith’s management and marketing experience was further enhanced by taking up a keystone role in developing a local Business Plan and Feasibility Study for a Saudi Arabian based Joint Venture project. This role involved project coordination and logistics with three multi-national partners located on two continents, as well as negotiating project finance with venture capital sources and international banks. Upon completion, the feasibility study project was given the “green light” and Keith was appointed General Manager of this Riyadh based, Saudi Arabia Company. The company manufactured lightweight glass reinforced concrete (GRC) concrete products for the construction industry with emphasis on architectural specifications and a purpose built “green field” manufacturing facility was established in Riyadh, the Saudi Arabian capital.

Keith became a Member of the Institute of Marketing in the UK during 1974 and in 1986 when he left Saudi Arabia, he set up his own UK based Marketing Consultancy firm – KFA Marketing.

In 1989, Keith became a Chartered Member of the Institute of Marketing and in 1992, established Keith Fryer Associates CA, Inc, (KFA), based in Orange County, Southern California, to provide a bridge between European Companies dealing with the US market while at the same time, developing new business opportunities in California.

Keith has gained a wide range of US based experience during the last 20-years working with a variety of US and European firms, with private and public sector projects covering: (tire recycling technologies, construction materials, packaging & consumer electronics recycling, industrial and heavy equipment sales and marketing, motor-sports apparel, hotel and travel industry, rare earth minerals, and financial services), providing a suite of marketing & management support services including:

• Corporate management consultancy (business strategy, feasibility of new ventures, improving marketing performance, merger & acquisition research and due diligence) project coordination & logistics, optimization programs & strategies, and image consulting
• Domestic & international vendor representation & sales
• Product sales campaigns & project management
• Market research & data mining
• Project development Middle East region in association with K. I. Saab & Associates, Los Angeles, CA
• Project management – on site services including project logistics and local interface coordination
• Investor relations & event planning services in association with Value Relations GmbH, Frankfurt

Keith has more than 15 years experience as an Officer/Director of a reporting OTCBB public company and he has worked with both private and corporate clients in Europe, Middle East and Asia and has forged a strategic linkage with a number of companies in these key global markets.