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Crushed Plastic Bottles

KFA - Introduction


KFA provide clients in the USA and overseas with a wide range of marketing & project management services based on considerable experience gained in the USA, Europe and the Middle East Gulf States including: Saudi Arabia, Qatar, and the United Arab Emirates. Keith Fryer has been actively working on a variety of KFA consulting projects located throughout Europe, the Gulf States, Saudi Arabia and Asia since 1986, and has developed an international perspective towards today’s dynamic and global business landscape.

Keith graduated from college in the UK with a degree in construction technology and site surveying. He joined a Lafarge Cement Group subsidiary specializing in the design and fabrication of lightweight concrete products for construction applications. After several years of experience as a technician working with architects and contractors, Keith moved into the field of sales and marketing. He later joined the Pilkington Glass Group UK working in their Cemfil® Fiberglass Division, gaining considerable international experience associated with the sale of alkali resistant glass fiber cement (GRC) products used in the manufacture of a wide range of architectural facade treatments in construction.

Riyadh Stadium.jpg

GRC lightweight cladding panels on the Riyadh stadium designed and manufactured by GRC Saudi Arabia built in 1987 which holds 75,000 and is one of the largest stadium roofs in the world 

By 1980, Keith’s management and marketing experience was further enhanced by taking up a keystone role in developing a local Business Plan and Feasibility Study for a Saudi Arabian based Joint Venture project. This role involved project coordination and logistics with three multi-national partners located on two continents, as well as negotiating project finance with venture capital sources and international banks. Upon completion, the feasibility study project was given the “green light” and Keith was appointed General Manager of this Riyadh based, Saudi Arabia Company. The company manufactured lightweight glass reinforced concrete (GRC) concrete products for the construction industry with emphasis on custom architectural cladding panels. Keith became a Member of the Institute of Marketing in the UK during 1974 and in 1986 when he left Saudi Arabia, he set up his own UK based Marketing Consultancy firm – Keith Fryer Associates (KFA marketing Consulting). 

In 1989, Keith became a Chartered Member of the Institute of Marketing and in 1992, and established Keith Fryer Associates CA, Inc., (KFA), based in Orange County, Southern California. Providing a bridge between companies dealing with the US market while at the same time, developing new business opportunities in California. Keith has gained a wide range of US based experience during the last 25+ years working with a variety of US and European firms, including private and public sector projects covering: (tire recycling technologies, construction materials, packaging & consumer electronics recycling, industrial and heavy equipment sales and marketing, motor-sports apparel, hotel and travel industry, rare earth minerals, plastics food movers and hydration products), providing a suite of research, marketing & project management support services.


  • Corporate management consultancy (business strategy, feasibility studies, improving marketing performance, merger & acquisition research and due diligence) project coordination & logistics, optimization programs & strategies, and image consulting

  • Domestic & international vendor representation & sales programs

  • International sales and marketing representation for wide range of products and capital equipment

  • Market research & data mining

  • Project development Middle East region (Saudi Arabia, UAE, Qatar, Bahrain and Kuwait)

  • Project management – on site services including project logistics and local interface coordination

  • Technology transfer programs

  • Environmental recycling projects

  • Composite products

  • Operations Management including 3PL logistics and coordination of China based manufacturing entities

  • Pre-construction Project Management - Private Residence Remodeling Projects

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